Shipping Companies always have to be very vigilant and sharp while preparing their marketing strategies. Since they do not have the liberty to indulge in conventional advertising and marketing techniques, they have to come up with unique ideas. One of the most successful ways is focusing on branding through packaging. Let’s get to know about a few ideas for making your shipping more brand able.
Logo Placement.
Logo and taglines are the base of a brand’s marketing. A well-designed logo alongside a catchy tagline is the representative of a company across many platforms. The easiest way to attract customers and enhance branding strategies for shipping companies is by placing the logo efficiently.
Custom shipping boxes allow personalized packaging to be made. Companies should take full benefit of this opportunity and place their well-designed logos throughout the boxes and packages. This way, the value can be added to the boxes while also providing an opportunity to represent the company and the brand’s image. Similarly, taglines are another attention-seeking branding strategy. Putting it on to the packaging could be a good way that a company promotes itself. However, while these tactics are implemented, care should be taken that over-loading of logos and taglines could result in a backfire from the masses as they could become irritative.
Color Schemes.
Designers have lately been in high demand, and the major reason for this is that half of a company’s marketing and advertising depends on the kind of visuals it has to offer. Designers try so hard while choosing the color scheme for a particular company. The colors, if properly used, become the identity of a brand, thus allowing massive customer attraction.
If a company is able to play with their customers’ minds and successfully establishes its color schemes, these colors could help in the branding of the company. Coloring the shipping boxes with the brand colors would be a great idea, as it assures the customers of being of high quality. This strategy not just promotes brand image but will also be a way of establishing brand loyalty, as customers would indulge in repeat-purchase.
Branding through the contents.
Advertising and marketing via the boxes and the outer packaging are going to be successful just to some extent. It does attract the attention of potential customers; however, any potential client would also want more information about the packages, pricing, and other details before getting into a final contract.
Keeping in mind these demands of all probable clients, it is a good option to insert leaflets or brochures consisting of details regarding the company such as pricing, campaigns, and special offers for the clientele, as well as how the company can be reached. This way, the utility of custom shipping boxes could further increase. As a result, the branding process would become highly effective and would bring the desired results sooner than expected.
Personalized Labels and Tapes.
Shipping boxes for packaging are often filled up with tapes and labels. They are usually placed to ensure the safety of the product within. They are also placed to provide information regarding the consignor and the consignee. Wise and clever marketing strategists would use these minor details of shipment packages to their benefits.
Placing the logo of your brand, not on just the box itself, but also on these minute details would allow better branding. Tapes watermarked with the brand name or logo show the exclusivity that a company has to offer, while the safety of the shipping would also be maintained. Similarly, receipts and labels which hold details of the parties involve could be branded with the company’s details. This images the company as being responsible for the information of the clients, thus increasing the repute as well as enforcing the brand image of the company.
Special Offers and Campaigns.
Uniqueness comes with using a specific brand name to describe and label all strategies. Offering special packages on their services is something that every company does in an attempt to attract more sales. However, only a few succeed in their target. Those who do are the ones that combine branding with all such offers.
For instance, flat rate shipping boxes are highly demanded by clients, since they are perceived to be much more cost-effective. Flat rate programs are introduced by every shipping company, however, using them to a firm’s marketing benefit is an art. Especially naming the offer with the brand name of the company is not just going to be financially beneficial but also help in the promotion of the brand that it is imposing.
Branding is a necessity nowadays, as half of a firm’s success is dependent on how it imposes its image to society. Usage of such techniques could be a vital branding technique, thus ensuring the success of the firm in the long-run.
